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Church communications methods and marketing Katie Allred.

By: Material type: TextTextPublication details: Nashville, Tennessee B&H Academic c2022Description: xii, 195 pages 22 cmISBN:
  • 9781087730172
  • 1087730171
Subject(s): DDC classification:
  • 261.52 23 ALLR
LOC classification:
  • BV652.95.A44 C6 2022
Contents:
Marketing strategy -- Branding -- Digital marketing -- Social media -- Websites -- Advertising -- Public relations -- Crisis communication -- Leading a team -- Project management and handling communications requests -- First ninety days -- What to do now -- Appendix A: How to create a persona -- Appendix B: PESO's place in the church -- Appendix C: Church communication survey example -- Appendix D: Exercises for naming a church -- Appendix E: How to create a Facebook page and group -- Appendix F: Nonprint and traditional/print communication methods -- Appendix G: Budgeting.
Summary: Even in a digitally interconnected world, people long for meaningful relationships. In "Church Communications," author Katie Allred delivers practical models and applications to equip pastors and church communications staff to more strategically communicate Jesus's gospel. Churches will greatly benefit from Allred's effective strategies to meaningfully connect with people.
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Includes bibliographical references (pages 185-189) and index.

Marketing strategy -- Branding -- Digital marketing -- Social media -- Websites -- Advertising -- Public relations -- Crisis communication -- Leading a team -- Project management and handling communications requests -- First ninety days -- What to do now -- Appendix A: How to create a persona -- Appendix B: PESO's place in the church -- Appendix C: Church communication survey example -- Appendix D: Exercises for naming a church -- Appendix E: How to create a Facebook page and group -- Appendix F: Nonprint and traditional/print communication methods -- Appendix G: Budgeting.

Even in a digitally interconnected world, people long for meaningful relationships. In "Church Communications," author Katie Allred delivers practical models and applications to equip pastors and church communications staff to more strategically communicate Jesus's gospel. Churches will greatly benefit from Allred's effective strategies to meaningfully connect with people.

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