Church communications methods and marketing
Allred, Katie
Church communications methods and marketing Katie Allred. - Nashville, Tennessee B&H Academic c2022 - xii, 195 pages 22 cm
Includes bibliographical references (pages 185-189) and index.
Marketing strategy -- Branding -- Digital marketing -- Social media -- Websites -- Advertising -- Public relations -- Crisis communication -- Leading a team -- Project management and handling communications requests -- First ninety days -- What to do now -- Appendix A: How to create a persona -- Appendix B: PESO's place in the church -- Appendix C: Church communication survey example -- Appendix D: Exercises for naming a church -- Appendix E: How to create a Facebook page and group -- Appendix F: Nonprint and traditional/print communication methods -- Appendix G: Budgeting.
Even in a digitally interconnected world, people long for meaningful relationships. In "Church Communications," author Katie Allred delivers practical models and applications to equip pastors and church communications staff to more strategically communicate Jesus's gospel. Churches will greatly benefit from Allred's effective strategies to meaningfully connect with people.
9781087730172 1087730171
GBC2D5207 bnb
020700141 Uk
Church and mass media.
Church publicity.
Communication--Religious aspects--Christianity.
Church and mass media
BV652.95.A44 / C6 2022
261.52 / ALLR
Church communications methods and marketing Katie Allred. - Nashville, Tennessee B&H Academic c2022 - xii, 195 pages 22 cm
Includes bibliographical references (pages 185-189) and index.
Marketing strategy -- Branding -- Digital marketing -- Social media -- Websites -- Advertising -- Public relations -- Crisis communication -- Leading a team -- Project management and handling communications requests -- First ninety days -- What to do now -- Appendix A: How to create a persona -- Appendix B: PESO's place in the church -- Appendix C: Church communication survey example -- Appendix D: Exercises for naming a church -- Appendix E: How to create a Facebook page and group -- Appendix F: Nonprint and traditional/print communication methods -- Appendix G: Budgeting.
Even in a digitally interconnected world, people long for meaningful relationships. In "Church Communications," author Katie Allred delivers practical models and applications to equip pastors and church communications staff to more strategically communicate Jesus's gospel. Churches will greatly benefit from Allred's effective strategies to meaningfully connect with people.
9781087730172 1087730171
GBC2D5207 bnb
020700141 Uk
Church and mass media.
Church publicity.
Communication--Religious aspects--Christianity.
Church and mass media
BV652.95.A44 / C6 2022
261.52 / ALLR