000 02049cam a2200349 i 4500
001 on1336603546
003 OCoLC
005 20250519091347.0
008 220721s2022 tnua b 001 0 eng d
015 _aGBC2D5207
_2bnb
016 7 _a020700141
_2Uk
020 _a9781087730172
_qpaperback
020 _a1087730171
_qpaperback
029 0 _aUKMGB
_b020700141
035 _a(OCoLC)1336603546
040 _aUKMGB
_beng
_erda
_cUKMGB
_dNTH
_dOCLCF
_dBDX
_dDTM
_dELW
_dOCLCO
_dYDX
_dOCLCL
049 _aRSCM
050 4 _aBV652.95.A44
_bC6 2022
082 0 4 _a261.52
_223
_bALLR
100 1 _aAllred, Katie
_eauthor
245 1 0 _aChurch communications
_bmethods and marketing
_cKatie Allred.
260 _aNashville, Tennessee
_bB&H Academic
_cc2022
300 _axii, 195 pages
_c22 cm
504 _aIncludes bibliographical references (pages 185-189) and index.
505 0 _aMarketing strategy -- Branding -- Digital marketing -- Social media -- Websites -- Advertising -- Public relations -- Crisis communication -- Leading a team -- Project management and handling communications requests -- First ninety days -- What to do now -- Appendix A: How to create a persona -- Appendix B: PESO's place in the church -- Appendix C: Church communication survey example -- Appendix D: Exercises for naming a church -- Appendix E: How to create a Facebook page and group -- Appendix F: Nonprint and traditional/print communication methods -- Appendix G: Budgeting.
520 _aEven in a digitally interconnected world, people long for meaningful relationships. In "Church Communications," author Katie Allred delivers practical models and applications to equip pastors and church communications staff to more strategically communicate Jesus's gospel. Churches will greatly benefit from Allred's effective strategies to meaningfully connect with people.
650 0 _aChurch and mass media.
650 0 _aChurch publicity.
650 0 _aCommunication
_xReligious aspects
_xChristianity.
650 _aChurch and mass media
_2f
942 _2ddc
_cBOOK
999 _c65833
_d65833