000			03188cam a2200325Mi 4500
001			on1056700396
003			OCoLC
005			20200622112647.0
008			180611s2018 nyua e b 001 0 eng
010			_a2018011977
020			_a9780385541909 (hardback)
020			_a0385541902 (hardback)
035			_a(OCoLC)1056700396
040			_aAU@ _beng _erda _cAU@ _dOCLCO _dOCLCF
050	0	0	_aBF698.8.M94 _bE56 2018
082	0	0	_a155.2/8 _223
100	1		_aEmre, Merve, _eauthor.
245	1	4	_aThe personality brokers : _bthe strange history of Myers-Briggs and the birth of personality testing / _cMerve Emre.
250			_aFirst edition.
300			_axxii, 307 pages : _billustrations ; _c25 cm.
504			_aIncludes bibliographical references (pages [275]-292) and index.
505	0		_aThe cosmic laboratory of baby training -- Women's work -- Meet yourself -- An unbroken series of successful gestures -- Desperate amateurs -- The science of man -- The personality is political -- Sheep and buck -- A perfect spy -- People's capitalism -- The house party approach to testing -- That horrible woman -- The synchronicity of life and death -- One in a million.
520			_aAn unprecedented history of the personality test that has achieved cult-like devotion, devised a century ago by a pair of homemakers and found today in boardrooms, classrooms, and beyond. The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language--of extraversion vs. introversion, thinking vs. feeling--has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success--no less to validate its results. How did the Myers-Briggs test insinuate itself into our jobs, our relationships, our Internet, our lives? First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life of its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was honed against some of the twentieth century's greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo; to elementary schools, nunneries, wellness retreats, and the closed-door corporate training sessions of today. Drawing from original reporting and never-before-published documents, The Personality Brokers examines nothing less than the definition of the self--our attempts to grasp, categorise, and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you you.
650		0	_aMyers-Briggs Type Indicator.
650		0	_aPersonality tests _xHistory.
650		0	_aSelf-consciousness (Awareness)
650		0	_aTypology (Psychology)
907			_a.b34991839
942			_2ddc _cE-BOOK
999			_c44522 _d44522