TY  - BOOK
AU  - Allred,Katie
TI  - Church communications : methods and marketing 
SN  - 9781087730172
AV  - BV652.95.A44 C6 2022
U1  - 261.52 23
PY  - 2022///
CY  - Nashville, Tennessee
PB  - B&H Academic
KW  - Church and mass media
KW  - Church publicity
KW  - Communication
KW  - Religious aspects
KW  - Christianity
KW  - f
N1  - Includes bibliographical references (pages 185-189) and index; Marketing strategy -- Branding -- Digital marketing -- Social media -- Websites -- Advertising -- Public relations -- Crisis communication -- Leading a team -- Project management and handling communications requests -- First ninety days -- What to do now -- Appendix A: How to create a persona -- Appendix B: PESO's place in the church -- Appendix C: Church communication survey example -- Appendix D: Exercises for naming a church -- Appendix E: How to create a Facebook page and group -- Appendix F: Nonprint and traditional/print communication methods -- Appendix G: Budgeting
N2  - Even in a digitally interconnected world, people long for meaningful relationships. In "Church Communications," author Katie Allred delivers practical models and applications to equip pastors and church communications staff to more strategically communicate Jesus's gospel. Churches will greatly benefit from Allred's effective strategies to meaningfully connect with people
ER  -