TY  - BOOK
AU  - Jones,Geoffrey
TI  - Beauty imagined: a history of the global beauty industry 
SN  - 9780191573026 (electronic bk.)
U1  - 338.76685509 22
PY  - 2010///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Cosmetics industry
KW  - History
KW  - BUSINESS & ECONOMICS
KW  - Electronic books
N1  - Includes bibliographical references and index; List of Illustrations; List of Plates; Introduction: The Business of Beauty; Part 1 Beauty Imagined; Part 2 Beauty Diffused; Part 3 Beauty Reimagined; Appendix 1: The Global Beauty Market Over Time; Appendix 2: World's Largest Beauty Companies by Revenues, 1929-2008; Appendix 3: Principal Mergers, Acquisitions, and Divestments in the Beauty Industry since 1955; Bibliography; Index
N2  - The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Est--eacute--;e Lauder, L'Or--eacute--;al, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations ne
UR  - https://ebookcentral.proquest.com/lib/vu/detail.action?docID=480661
ER  -