Ethics in marketing and communications (Record no. 36056)

MARC details
000 -LEADER
fixed length control field 03986nam a22003972a 4500
001 - CONTROL NUMBER
control field 9780230367142
003 - CONTROL NUMBER IDENTIFIER
control field UK-WkNB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180925095611.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111215s2011 enka |s|||||||0|0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230367142
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0230367143
040 ## - CATALOGING SOURCE
Original cataloging agency UK-WkNB
Language of cataloging eng
Transcribing agency UK-WkNB
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJP
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJG
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 174.4
Edition number 23
245 10 - TITLE STATEMENT
Title Ethics in marketing and communications
Medium [electronic resource] ;
Remainder of title Towards a global perspective /
Statement of responsibility, etc Edited by Mary M. McKinley.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Basingstoke,
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 144 p. :
Other physical details 4 figures, 17 13.
500 ## - GENERAL NOTE
General note Electronic book text.
500 ## - GENERAL NOTE
General note Epublication based on: 9780230358553.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing Communications and Ethics-- K.S.Jahdi Responsible Communications Agencies-- A.Badran How Web 2.0 Will Save CSR-- F.Mauleon Ethical Dilemmas In Customer Relationship Management-- M.McKinley Brand Communication and Ethics-- A.Mathieu Is Advertising Targeting Vulnerable Customers in China? L.F.Fayol-Song The Ethical Paradoxes of Tourism-- P.Callot Marketing Ethical Banking-- E.Paulet & F.Relano.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to subscribing institutions.
520 ## - SUMMARY, ETC.
Summary, etc This book takesan international perspective on the topical issues of marketing ethics and ethical communications. Thecontributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Expansion of summary note Research indicates that the integrity demonstrated by a business can have a positive effect on its bottom line. The challenge is to not only embrace and voice ethical principles, but to also practice them in all business transactions. When the world knows that a business can be trusted to act ethically, the results show up not only in higher profits but also in lower employee turnover and better customer relations. This volume of research reinforces our comprehension of marketing as more than a functional area of organisations; marketing spans the boundaries of the enterprise and is the nexus for many of its stakeholders. Therefore, the reader will find chapters relating not only to typical marketing activities such as advertising but also about the importance of communicating ethics in the banking industry and the ethical concerns of promoting tourism. For it is not a matter of simply behaving ethically but of voicing that behavior and the resulting impact of it on the company, on the consumer, on the shareholder and on society as a whole. Practitioners and educators will find useful insights that will permit them to understand the different and conflicting perspectives on ethical dilemmas in marketing and communications, to propose and defend the 'best' ethical response to the situation and to accept that there are consequences for each of those involved in the decision. Ethical dilemmas are often multifold, requiring the individual to explore, differentiate and choose among conflicting loyalties. The countries that provide the setting for the research in this book include China, France, Switzerland, the United Kingdom and the United States.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
545 0# - BIOGRAPHICAL OR HISTORICAL DATA
Biographical or historical note MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Moral and ethical aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
General subdivision Moral and ethical aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business ethics.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McKinley, Mary M.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://ezproxy.lib.gla.ac.uk/login?url=http://www.palgraveconnect.com/doifinder/10.1057/9780230367142">http://ezproxy.lib.gla.ac.uk/login?url=http://www.palgraveconnect.com/doifinder/10.1057/9780230367142</a>
Public note Connect to e-book
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b3015764x
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type E-Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
    Dewey Decimal Classification Towards a global perspective /     Reformational Study Centre Reformational Study Centre General library 09/25/2018   174.4 09/25/2018 09/25/2018 E-Book