The fight for ethical fashion : the origins and interactions of the clean clothes campaign /

Balsiger, Philip.

The fight for ethical fashion : the origins and interactions of the clean clothes campaign / Philip Balsiger, European University Institute, Italy. - xii, 187 pages : illustrations ; 24 cm. - The mobilization series on social movements, protest, and culture .

Includes bibliographical references (pages 165-179) and index.

Introduction: contentious markets -- The rise of consumer campaigns -- Launching a campaign -- Building a campaign -- Campaign styles and protest in the market place -- Campaigning over time -- Strategic interactions and campaign outcomes -- Conclusion: contention, consumers and corporations.

9781409458050 (hardback : alk. paper)

2014006819


Clothing trade--Moral and ethical aspects--Europe.
Anti-sweatshop movement--Europe.
Consumer behavior--Europe.

TT496.E85 / B35 2014

338.4/7687