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The McDonaldization of society : into the digital age / George Ritzer, University of Maryland.

By: Material type: TextTextEdition: Ninth editionDescription: 1 online resource (272 pages)ISBN:
  • 9781506348544
  • 1506348548
Subject(s): DDC classification:
  • 306.0973/09048 23
Contents:
Chapter 1. Introduction; McDonaldization: The Basic Principles; The Advantages of McDonaldization; A Critique of McDonaldization: The Irrationality of Rationality; McDonald's: Creating the "Fast-Food Factory"; McDonald's and Other Brick-And-Mortar Consumption Sites; The Long Arm of McDonaldization; McDonald's as an American and a Global Icon; A Look Ahead; Chapter 2. McDonaldization: Past and Present; Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"; Key Predecessors; McDonaldization and Consumption Today; Comparing McDonald's, Wal-Mart and Amazon.com; Chapter 3. Efficiency: Consumers 1; Efficiency: Drive-Throughs and Finger Foods; Calculability: Big Macs, Algorithms and Big Data; Chapter 4.
Predictability and Control: Consumers 2; Predictability: It Never Rains on Those Little Houses on the Hillside; Control: Human and Nonhuman Robots; Chapter 5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1; McJobs and the Dimensions of McDonaldization; Efficiency: It's a Fetish; Calculability: Zeal for Speed; Chapter 6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2; Predictability: Scripting and Controlling Employees; Control: Even Pilots Aren't in Control; Chapter 7.
The Irrationality of Rationality: Traffic James on Those "Happy Trails"; Inefficiency: Long Lines at Checkout; High Cost: Better off at Home; False Friendliness: "Hi, George" and Emojis; Disenchantment: Where's the Magic?; Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal; Homogenization: It's No Different in Paris; Dehumanization: Getting Hosed at "Troff 'n' Brew"; Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages?; Conclusion;
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Item type Current library Call number Materials specified Status
E-Book E-Book Reformational Study Centre General library 306.097309048 (Browse shelf(Opens below)) into the digital age Available

Academic

Chapter 1. Introduction; McDonaldization: The Basic Principles; The Advantages of McDonaldization; A Critique of McDonaldization: The Irrationality of Rationality; McDonald's: Creating the "Fast-Food Factory"; McDonald's and Other Brick-And-Mortar Consumption Sites; The Long Arm of McDonaldization; McDonald's as an American and a Global Icon; A Look Ahead; Chapter 2. McDonaldization: Past and Present; Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"; Key Predecessors; McDonaldization and Consumption Today; Comparing McDonald's, Wal-Mart and Amazon.com; Chapter 3. Efficiency: Consumers 1; Efficiency: Drive-Throughs and Finger Foods; Calculability: Big Macs, Algorithms and Big Data; Chapter 4.

Predictability and Control: Consumers 2; Predictability: It Never Rains on Those Little Houses on the Hillside; Control: Human and Nonhuman Robots; Chapter 5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1; McJobs and the Dimensions of McDonaldization; Efficiency: It's a Fetish; Calculability: Zeal for Speed; Chapter 6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2; Predictability: Scripting and Controlling Employees; Control: Even Pilots Aren't in Control; Chapter 7.

The Irrationality of Rationality: Traffic James on Those "Happy Trails"; Inefficiency: Long Lines at Checkout; High Cost: Better off at Home; False Friendliness: "Hi, George" and Emojis; Disenchantment: Where's the Magic?; Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal; Homogenization: It's No Different in Paris; Dehumanization: Getting Hosed at "Troff 'n' Brew"; Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages?; Conclusion;

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